WHAT DOES EATERTAINMEN MEAN?
By an ARTICLE of Elise Musumano (Sevenrooms)
Eatertainment emerged in the early 2000s with the rise of the experience economy. It’s a growing trend where consumers, especially millennials, value experiences over products.
In other words, they would rather have a mediocre plate of food with excellent company, service, and environment than a superb plate of food with bad service and atmosphere.
- The benefits of entertainment:
- Activities add a differentiator that attracts guests looking for a unique offering.
- Consumers crave shareable experiences.
- Activities extend the stay of a party, increasing guests’ spend on food and drinks. It’s more efficient operationally and more effective financially.
Food and Beverage can account for 85% of sales, so while the entertainment draws the guests in, the dining aspect drives the revenue.
This COMPANY provides better Restaurant customers’ solutions and significant savings in Marketing costs.
THE RISE OF EATERTAINMENT
By an ARTICLE of Charlotte Coates (Blooloop)
Attractions are moving away from the traditional fare of hot dogs and chips. Many now offer a range of high-quality food options. Others are focusing on the experience of eating itself. And finally, many venues are using themed food as a way of creating different worlds.
More and more, people are demanding good quality food when visiting an attraction. They want something that enhances their enjoyment.
Theme parks are aiming to be an immersive experience. Serving food that doesn’t fit into the theme can be jarring. Imagine journeying to different galaxies at a Star Wars themed attraction.
Themed food and eatertainment experiences can be a solution. As well as this, there is the idea of food being an attraction in itself. Concepts range from three-course meals served in the air, to celebrity restaurant pop-ups. Theatrical dining experiences are everywhere.”
Many attractions now offer eatertainment dining options to fit in with their theme. The idea is to keep the experience as immersive as possible.
Eatertainment appeals to a whole range of customers. It attracts lots of people, from children to adults, from super fans to connoisseurs. Millennials, in particular, appreciate the trend for eatertainment and good quality food options. The Washington Post reported that this age range is more conscious of their food. They pay more attention to food’s origins and health benefits than previous generations. Millennials are keen to try new things. But they also expect food that is authentic and sustainable.
This is the WEBSITE of the world’s leading online
resource for professionals working in the visitor attractions sector.
RESTAURANT AND ENTERTAINMENT IS EATERTAINMENT
By the WEBSITE of Randy White (White Hutchinson)
Restaurants’ concepts have successfully integrated food and entertainment into what is called restaurant-entertainment or eatertainment concepts. Perhaps one of the earliest examples of this eatertainment phenomenon is Chuck E. Cheese’s restaurants. Another example of restaurant-entertainment that caters to an adult market is Dave & Buster’s.
What are known as pizza and game concepts, such as Peter Piper Pizza, fall into this category. Another form of eatertainment venue are family pizza buffet/entertainment centers. All these venues belong to the category of community leisure venues (CLVs), as they cater to a community market rather than a tourist-based one and as such, are highly dependent on repeat business.
Recently, food and beverage has moved from the background to the forefront to become THE anchor attraction at many CLVs that include entertainment. Movie theaters are adding dining destination food and drink. At new CLV models, such as Punch Bowl Social, food and beverage generates the vast majority of revenues.”
This COMPANY is one of the world’s leading multi-disciplinary feasibility, design, production, and consulting firms and create compelling and financially successful leisure, entertainment, dining, play, recreation, and learning experiences.
EATERTAINMENT BEHAVIOR DEMOGRAPHIC BREAK DOWN
By an ARTICLE of Devyn Nance ( Modern Restaurant Management)
As this trend continues to gain momentum, operators must consider changing consumer preferences as it concerns the success of these venues.
- 25% of adults have more fun at eatertainment venues that
combine food and drink with activities.- 64% would leave an overcrowded bar or club.
- 34% would not patronize bars or clubs without food items.
- 25%would take dates to eatertainment venues.
- 49% report choosing eatertainment venues for nights out with friends.
Now, it’s more about wanting to spend money on experiences, especially when it comes to millennial consumers.
- 62% Nights out with friends.
- 43% Birthdays.
- 38% Anniversaries.
- 27% First date.
- 27% Sporting event.
- 20% Daytime activities with children/families.
- 19% Work-related.
- 19% Bachelor/bachelorette party.
78% of millennials are more likely to spend money on trips and nights out rather than material items. It’s all about capturing and creating memories from those experiences and sharing them with social networks.
This WEBSITE MAGAZINE is a go-to resource for on-the-go restaurant-industry professionals.
COMMENT:
by Adam C Sharp
Fascinating! Dinner theatre has been around for a very long time, but themed eating is not as old. There are many themed entertainment places and more to come. It will be fascinating to see how the elements of entertainment, eatertainment, and even edutainment may merge with dinner theatre in the future.
Based on these elements published by professionals in the sector, new ideas and immersive experiences are what customers are looking for to enjoy memorable experiences with friends and partners.
To better understand our first theme-based show, take a look at our Home Page, and if you have a couple of minutes, let us know which feature you prefer by taking our Survey.
This Blog aims to promote our Immersive Historical Experiences.
All its categories are part of its concept, providing info for any elements involved. Please consider subscribing to receive updates, promotions, and discounts when represented in your area.
